There are millions of people using mobile phones, for communication every single day. In fact, there are more people using text messaging then there are people making calls from their mobile devices.

Smart phones are one of the most essential gadgets and a necessity to most people. When someone leaves their home, the 3 things they are sure to take with them are:

1. Their Wallet
2. Their Keys
3. Their Phone

Think about it… Don’t you make sure to bring those 3 key items wherever you go?

Because of that, business owners are starting to utilize mobile marketing strategies to reach out to their potential customers – The most powerful one by far is SMS text message marketing.

When used properly, your SMS subscriber list can help your business to flourish…however; there are certain steps you must take to ensure you use it properly. Just like any other marketing similar to other marketing strategies, mobile marketing also needs to be thoroughly planned out to make sure you realize the best return on your investment. The way you use SMS text marketing in your business will greatly impact the outcome of your goals.

The attention and response that you receive from your text marketing campaigns will depend on how well you present your products and services.
By following these simple SMS Text Message Marketing etiquette tips, you’ll ensure you are maximizing your return on your wise investment:

1. Be straightforward

Don’t beat around the bush. It’s important to be direct and straightforward you’re your message to avoid confusing people and misinterpreting your message.

2. Give them a clear call to action

- If you want your subscriber to take some type of action, make sure that you tell them exactly what you want them to do and there will be a better chance of them actually doing it.

3. Use proper language

- Language is one most important aspects of effective communication. Do not use offensive or foul language in your SMS promotions. I know it sounds obvious, but you’d be surprised. Make sure your words carefully.

4. Be honest

- Don’t use exaggerated claims or out-right “untruths” when using SMS text message marketing. The last thing that you want is to create a bad reputation for yourself or your business. Keep your text messages on the up and up and be 100% honest.

5. Under promise and over deliver

- Don’t promise more than you can handle. Your word is all you have. If you can’t keep a promise to your customers, don’t make it. It’s always better to promise less and deliver more than vice versa.

6. Be polite and courteous

- When people are pleased with the way you interact with them via text messaging, they will stay on your list a lot longer. If they sense one bit of rudeness, they won’t hesitate to opt-out of your list. If you don’t have something nice to say… well, you know.

7. Provide free information

- Don’t constantly send text messages about promotional offers. Every now and then, send your list some free tips that they would find useful. You’d be surprised at the level of customer-loyalty that is created just by giving out free information regarding your industry.

Overall, the practices for SMS text message marketing are the same as your regular day to day business etiquette. Although these tips may seem common sense for most sensible business owners, some of them can be easily overlooked, especially if you’re not creating your text messages that are being sent to your list yourself. If you do have someone else construct text messages for your business, it is ALWAYS a good idea to give them a once over before they are sent so you can give your approval.