One of the great things about mobile marketing, is that you can offer coupons with the same benefits as paper coupons, while simultaneously keeping down expenses.

Coupons via SMS have a very high redemption rate compared to traditional print coupons.

Most people now own cellular phones and many of them and the majority of them bring their mobile devices with them wherever they go. Because of this, your SMS coupons are more likely to be read by consumers just minutes after sending them.

To understand mobile marketing coupons, refer to the name itself.  It’s an effective way of breaking the ice and penetrating to your target market by way of using their favorite gadget – the coupon.

The redemption rates for SMS are much higher than paper coupons because they are easier to claim as most people always have their mobile phones with them until they delete the text message. This convenience alone is the main contributing factor to the success rate of mobile coupon redemption.

Another thing is that, SMS text coupons are more convincing and thus increasing the rate of your sales. As reports show, coupons sent via text appeal to more customers compared to the paper ones.  If someone gets an awesome mobile coupon offer, they are quick to forward it to their friends and family members so they can get in on the deal too.

Using mobile marketing coupons for your business is exactly the thing that you need to capitalize on your local mobile market.  It is one way to let people know that your business exists in your local community. Mobile coupons are great for branding and keeping your business in the face of your target market. Not only that, but they also help you increase profits by marketing to a list that WANTS your promotions and are happy to redeem them.

Mobile coupons are the perfect way to keep your list engaged and happy to be a part of your SMS text message marketing list.

As technology has progressed, our mobile phones have by far become the most widely used medium for day to day communication. Similar to technology, mobile developments continue to improve with more and more features and functionalities. In fact, some smart phones are more equipped than our desktop computers!

Because of this, businesses must start “mobilizing” if they don’t want to get left behind by their competition. One of the best ways to stay on your customer’s minds is by using SMS Text Message Marketing.

SMS text message marketing allows you to communicate directly to your clients and customers by sending a quick, simple text message. This is really effective because it is a permission-based program where your recipients have opted-in to receive your messages about your businesses’ updates and promotions.

Although email marketing should definitely still be a part of your marketing strategy, it is a commonly known fact that the majority of your subscribers will never see your message. It either gets lost in the shuffle, skipped over, in their spam folder or is immediately deleted. On the flip side, one of the great things about SMS text message marketing is its’ deliverability and open rate. Recent studies show that almost all text messages, 98%, are read within minutes of receiving them. This makes this the perfect way to deliver your message and get your promotions across to your target audience.

SMS text message marketing is also more time-efficient compared to traditional advertising methods since there are limitations on the amount of characters that are allowed to be sent in a single text message. Putting together text messages for your list can take just a few minutes instead of days and weeks to prepare.

In addition, SMS text message marketing is very easy to track. You have the advantage of monitoring your text messaging campaigns and finding out what happens each time your message is sent. It’s much more challenging, and costly, to do that with any newspaper, TV, or radio advertising, unless of course your advertising your text marketing campaigns through those channels.

SMS marketing is also a great way to retain your customers at a very low cost and remind them to spend more money with you. Most business owners understand that it costs 6-7 times more money to acquire a new customer than it does to keep an existing one. Utilizing text message marketing is a perfect way to keep your existing customers who have already spent money with you.

Business owners have many different marketing strategies available to them today; however, not all of them are as simple, effective and profitable as an SMS text message marketing campaign. The important thing to remember is to make sure that you take care of your list.
While the money is still in “the list, the list the list”, it is moving away from the email list and into your text marketing list. Take good care of your list and your business is likely to make more money with the use of this amazingly effective technology.

Smart phones are one of the most essential gadgets and a necessity to most people. When someone leaves their home, the 3 things they are sure to take with them are:

1. Their Wallet
2. Their Keys
3. Their Phone

Think about it… Don’t you make sure to bring those 3 key items wherever you go?

Because of that, business owners are starting to utilize mobile marketing strategies to reach out to their potential customers – The most powerful one by far is SMS text message marketing.

When used properly, your SMS subscriber list can help your business to flourish…however; there are certain steps you must take to ensure you use it properly. Just like any other marketing similar to other marketing strategies, mobile marketing also needs to be thoroughly planned out to make sure you realize the best return on your investment. The way you use SMS text marketing in your business will greatly impact the outcome of your goals.

The attention and response that you receive from your text marketing campaigns will depend on how well you present your products and services.
By following these simple SMS Text Message Marketing etiquette tips, you’ll ensure you are maximizing your return on your wise investment:

1. Be straightforward

Don’t beat around the bush. It’s important to be direct and straightforward you’re your message to avoid confusing people and misinterpreting your message.

2. Give them a clear call to action

- If you want your subscriber to take some type of action, make sure that you tell them exactly what you want them to do and there will be a better chance of them actually doing it.

3. Use proper language

- Language is one most important aspects of effective communication. Do not use offensive or foul language in your SMS promotions. I know it sounds obvious, but you’d be surprised. Make sure your words carefully.

4. Be honest

- Don’t use exaggerated claims or out-right “untruths” when using SMS text message marketing. The last thing that you want is to create a bad reputation for yourself or your business. Keep your text messages on the up and up and be 100% honest.

5. Under promise and over deliver

- Don’t promise more than you can handle. Your word is all you have. If you can’t keep a promise to your customers, don’t make it. It’s always better to promise less and deliver more than vice versa.

6. Be polite and courteous

- When people are pleased with the way you interact with them via text messaging, they will stay on your list a lot longer. If they sense one bit of rudeness, they won’t hesitate to opt-out of your list. If you don’t have something nice to say… well, you know.

7. Provide free information

- Don’t constantly send text messages about promotional offers. Every now and then, send your list some free tips that they would find useful. You’d be surprised at the level of customer-loyalty that is created just by giving out free information regarding your industry.

Overall, the practices for SMS text message marketing are the same as your regular day to day business etiquette. Although these tips may seem common sense for most sensible business owners, some of them can be easily overlooked, especially if you’re not creating your text messages that are being sent to your list yourself. If you do have someone else construct text messages for your business, it is ALWAYS a good idea to give them a once over before they are sent so you can give your approval.