You can’t escape technology. New inventions are being created every single day in an effort to make our lives easier. As new technologies continue to develop, businesses are forced to keep up if they want to sustain in today’s challenging economic conditions.

As technology has progressed, our mobile phones have by far become the most widely used medium for day to day communication. Similar to technology, mobile developments continue to improve with more and more features and functionalities. In fact, some smart phones are more equipped than our desktop computers!

Because of this, businesses must start “mobilizing” if they don’t want to get left behind by their competition. One of the best ways to stay on your customer’s minds is by using SMS Text Message Marketing.

SMS text message marketing allows you to communicate directly to your clients and customers by sending a quick, simple text message. This is really effective because it is a permission-based program where your recipients have opted-in to receive your messages about your businesses’ updates and promotions.

Although email marketing should definitely still be a part of your marketing strategy, it is a commonly known fact that the majority of your subscribers will never see your message. It either gets lost in the shuffle, skipped over, in their spam folder or is immediately deleted. On the flip side, one of the great things about SMS text message marketing is its’ deliverability and open rate. Recent studies show that almost all text messages, 98%, are read within minutes of receiving them. This makes this the perfect way to deliver your message and get your promotions across to your target audience.

SMS text message marketing is also more time-efficient compared to traditional advertising methods since there are limitations on the amount of characters that are allowed to be sent in a single text message. Putting together text messages for your list can take just a few minutes instead of days and weeks to prepare.

In addition, SMS text message marketing is very easy to track. You have the advantage of monitoring your text messaging campaigns and finding out what happens each time your message is sent. It’s much more challenging, and costly, to do that with any newspaper, TV, or radio advertising, unless of course your advertising your text marketing campaigns through those channels.

SMS marketing is also a great way to retain your customers at a very low cost and remind them to spend more money with you. Most business owners understand that it costs 6-7 times more money to acquire a new customer than it does to keep an existing one. Utilizing text message marketing is a perfect way to keep your existing customers who have already spent money with you.

Business owners have many different marketing strategies available to them today; however, not all of them are as simple, effective and profitable as an SMS text message marketing campaign. The important thing to remember is to make sure that you take care of your list.
While the money is still in “the list, the list the list”, it is moving away from the email list and into your text marketing list. Take good care of your list and your business is likely to make more money with the use of this amazingly effective technology.